Finally, Skincare That Fits You
BeautyDNA — built in partnership with the beauty experts at NewBeauty® — creates a skincare experience built around your unique skin needs, not trends.
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Every face is different. Every skincare routine should be too.
BeautyDNA analyzes your skin, understands your goals, and even recognizes the products already on your shelf to create recommendations that fit your skin, your routine, and your lifestyle.
How It Works
Five steps. Two photos do the heavy lifting.
Say hello
Name, phone, zip. We text you a code — no password to remember.
Take a selfie
A quick photo so your profile starts with you — where your skin is today.
Take a shelfie
Grab your go-to face products — AM and PM — and lay them out label-up. We'll take it from there. AI identifies every product, down to the full ingredient list.
Confirm, don't answer
The quiz arrives mostly filled in — your shelf answered first. You just confirm goals, sensitivity, and budget.
Meet your dashboard
Your score, your gaps, your next steps — all from what's already on your counter.
What's In It For You
Real analysis, not vague advice
Your Skin Intelligence Score
Protect what you paid for
Your most expensive serum has vitamin C in it — and there's no sunscreen on your shelf. UV is quietly degrading your investment.
You're paying for the same active twice
Two of your products stack the same exfoliating acid daily. One can go — your skin (and budget) will thank you.
Every ingredient, every product
We resolve the full ingredient list for each product, then score six skin concerns from 0–10.
Named gaps, ranked by severity
Recommendations with guardrails
Nothing over your budget, nothing with ingredients you avoid, nothing rated under 3 stars. Commission follows relevance — it never determines it.
Members Say
Routines, decoded daily
FAQ
Good questions
What happens to my photos?
They live in secured storage — never in your browser. Face landmarks from your scan are never saved at all. Our analytics only ever record that a step happened, never your photos or anything read from them.
Do I need to know my products' names?
Not at all. Just lay your products out label-up and our AI identifies each one for you, down to the full ingredient list.
Is this a medical diagnosis?
No. We read routine behavior, not clinical conditions. For skin concerns that worry you, see a dermatologist.
Are recommendations sponsored?
Products are filtered by your budget, your avoided ingredients, and real ratings. Commission follows relevance — it never determines it.
Can I delete my data?
Yes — full deletion is self-service from your account page, any time.
Every face is different. Yours has a plan.
Two photos. About 3 minutes. Free.